In Episode 8, Aaron Crowley continues on the topic of successful advertising. Aaron discusses his 7 Essential Steps to Advertising for Stone shops:

1. Establishing an ad budget 2. Evaluating Channels 3. Determine minimum frequency 4. Re-Evaluate your budget 5. Create your message 6. Commit with escape clause 7. Measure

You won’t want to miss this episode.  


Running a stone shop is hard.  We make it Easier.  

Fabricators Friend offers resources to help you reduce frustration and increase profits in your stone shop. 

Less Chaos More Cash is Aaron Crowley’s “how to” book on using a simple PROcess that shows you step by step how to make sure that critical tasks are done right and on time in your stone shop. Aarons book is available here: Less Chaos More Cash

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