Most fabricators think every lead deserves a quote. I don’t.
In this episode, I share why learning to say “no” to the wrong jobs can reduce stress, improve close rates, and create a healthier business.
In this episode:
- The story from a Cosentino event in San Francisco that changed the way I think about qualifying customers.
- Why it’s okay to walk away from prospects who aren’t a good fit.
- The importance of requiring an in-home or showroom presentation.
- How to identify customers who are fixated on price or square-foot pricing.
- A respectful way to refer those jobs to another fabricator.
- The one exception: when slower seasons justify a different approach.
Next Episode:
We’ll walk through the sales presentation itself—how to educate customers, communicate your process, explain why you charge more, and demonstrate the value that separates you from the competition.
Questions or comments? Email me at aaron@aaroncrowley.com
Make sure to support the sponsor of this episode: Noliftsystem.com
Keep Grinding!
Aaron Crowley
